Super Short Guide To Writing Your Own Personal Policies Manual

iStock 000009730928XSmall 150x150 Super Short Guide To Writing Your Own Personal Policies ManualI love writing about tools and systems and branding and such.  But sometimes it’s about getting back to the basics.  There have been times in my life and in my business I have compromised boundaries for simply the possibility of making more money or being more successful.  More often than not, when the choice is not grounded and aligned with my core values, something goes awry.

One thing I have learned over time is that I will never regret choices that keep me moving towards what is most important.  For me, it’s my family.  For you, it may be something or someone else.

How you operate your business is largely determined by what policies you’ve set in place.  What’s that saying?…something like, “If you don’t know what you stand for, you’ll fall for anything”.

This post is a step-by-step process I’ve used to write my very own “personal policies manual”. This is a collection of principles I’ve set in place for myself and my business to create better boundaries and to promote results in my business AND personal life.

My Super Short Guide to Writing a Personal Policies Manual

  1. First, write out the #1 reason you started your business.  For example, you may have started to escape from your corporate job, or maybe because you wanted an extra income to help fund your child’s college tuition.
  2. Second, name what is most important to you on a personal level.  Name your priorities in order.  Mary Kay Ash, the cosmetics empress was known for instilling in her salespeople the importance of order in life and business – God, family, career. She taught that if any of these were out of balance, it would be evident in your entire being and in your results.
  3. Next, list out the things you value most about being an entrepreneur.  Is it flexibility in your schedule to spend more time with your kids?  What about managing your own priorities?  How about freedom to clear up financial debt.
  4. Now write down the things you’ve been tolerating that actually keep you away from the things you wrote in #1 and 2.  We often put up with, and are dragged down by other people’s behaviors and sometimes our own.  What are you tolerating?
  5. From these lists, come up with anywhere from 1 to 10 policies you would like to set in place for yourself to honor your boundaries.  I’ll give you an example of some of the items off my own list:

A quick peek at Tanya’s list…

[content_box_grey width="75%"]I will honor my family by not scheduling appointments during designated family time – this includes most weekends, homework time, birthdays, and special school events.

I honor others most when I accept speaking invitations where the topic and the venue clearly fit within my expertise and gifts of service.

I honor myself when I set aside time for exercise, prayer, and reading each day no matter what else needs to be done. [/content_box_grey]

This is just a short sample, but do you get the point?  Take your lists and put them into a binder, a small journal, or something you carry with you daily until you know them  by heart.  You may choose to add different sections depending on your needs, but I like having all principles fit on one page.

The next time you feel that little pull that tells you, “no, this is not right for me” you can double check it in your manual.  I have found this to be a simple way to stay in balance with my values and enjoy my business more.  icon smile Super Short Guide To Writing Your Own Personal Policies Manual

The 4 Parts of a Fabulous Personal Brand Statement

iStock 000008473282XSmall 150x150 The 4 Parts of a Fabulous Personal Brand StatementI often hear the question, “how do I develop a personal brand statement?” and my answer stays the same most of the time. A strong personal brand statement can be one of the best tools you can have and certainly one of the most critical ones for your branding and marketing toolkit, whether you are a business owner, or a professional working for someone else.

There are certain components that are variable and others that are pretty foundational in developing your personal brand statement (P.B.S.).  Some of the  factors that may be variable are:

  • When and how you will use it – e.g. interview for a job? networking situation? speech?
  • Who you’re talking to – e.g. language needs to meet the needs of the audience; the message is the same, but the approach should be adaptable

Even though these may change, there are basically four parts I like to use in developing the main statement, so I’ll share these next.  A great basic statement tells people:

  1. Who you are – let the recipient of the statement know your identity, your name
  2. What you do – the core service or opportunity you provide
  3. Who you do it for – your target audience and/or ideal client you work with
  4. How you do it – your style, your unique approach, what distinguishes you

Let me give you an example of how this might work -

“Hi, I’m Tanya Smith of Be Promotable, the No Guesswork Branding & Marketing Resource for women solopreneurs.  We show our clients practical, step-by-step online marketing strategies to confidently promote their business and get them noticed.”

Now you try it.  Add your own P.B.S. with the 4 parts in the comments and I’ll share feedback…come on, you can do it!

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Vision Board for 2011

Every year, my kids and I create a vision board to capture goal highlights for the year using posters, magazine clippings, crayons, glitter, glue sticks — you name it, it’s on the floor on 12/31.  We have the music going, candles lit, and complete focus on what we’re doing. Here is our process laid out in 5 steps for you.

I hope you then enjoy the short video version of my board that was designed using Animoto.com.  Head over to Life Vision Boards and get another take on the “how to”.  They use Animoto as well and you certainly can too – it’s a free tool for creating video using images and music.  Use theirs or add your own.

5 Steps To Creating Your Vision Board

  1. Get yourself to a quiet place
  2. Imagine that it is now the end of 2011 and you are reflecting back on your accomplishments for the year
  3. Write down a list — brainstorm freely at first
  4. Now highlight the top 3-5 things you really want to focus on for the year
  5. Cut, draw, and paste images that represent your goals onto a poster board (you can even make a miniature version on an index card to carry with you)

That’s it!  Now set a date to get the board finished. icon wink Vision Board for 2011

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Does Your Life Feel Like the Movie, Groundhog Day?

Personal branding messages hit me at the strangest times.  I happened to flip the television tonight to a 1993 movie, Groundhog Day with Bill Murray.  Remember that? It’s a story about this rude and self-centered guy who is a weather man.  He’s on assignment covering the nationally-recognized groundhog day in a place that he really doesn’t want to be.  All of a sudden, he finds himself reliving the same day over and over again.

The guy (Phil is his movie character name) ends up trying all kinds of things to change the outcome of his day, and in the end, he learns that he has to get over himself.  Phil eventually realizes that to change his life he has to look at how he can impact and serve other people, not just live day to day thinking about his own needs.

It had me thinking.  There are times when I certainly feel like I have heard the same thing before, lived the same challenge over again, dealt with the same drama at work or home.  I suppose that once you step outside of yourself and recognize that it’s not all about you, there’s a lesson in it all – and you finally can move forward on to the next thing.

Personal brand marketing lesson?  It’s really not all about you; what you market is a solution that other people need.  What you offer is a service that empowers others in a way that no one else can deliver.  Think about that when you’re putting your messaging together and focus on the “serve”-ice you are uniquely gifted to share.

Thanks, Phil, for the reminder.

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Audio from Guest Presenter Ron Paxton

Be Promotable is sponsoring an event this month from 8/30-9/2 called the Women of Color Career Success Telesummit.  We’ll have ten amazing presenters who are career and business experts, coaches, speakers and authors share with you their wisdom on how to succeed in your career without losing your values and with clarity of purpose.

One of our fantastic guest presenters will be Ron Paxton, co-author of the book, The Michelangelo Method: Release Your Inner Masterpiece and Create an Extraordinary Life.

I challenged Ron to record an answer to a common question I get all the time:  “So many people say ‘go and find your passion’ but frankly, that feels overwhelming to me.  How do I go about doing this without being stressed out?”

Here’s Ron’s answer and a little taste of what we will enjoy at the telesummit:

ronpaxton Audio from Guest Presenter Ron Paxton

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