Posts Tagged ‘Networking’

7 Essential Mindsets for the Well-Branded Professional Woman of Color

Monday, July 5th, 2010

I was reading a book about the mindset of corporate leaders who are all amazing experts in their given career field, and all happened to be people of color.  The book is called Cracking the Corporate Code: The Revealing Success Stories of 32 African-American Executives by Price M. Cobbs and Judith L. Turnock, copyrighted in 2003.

This book has a great treasury of stories about executive people of color, their trials, and their successes.  The authors clearly take the stories beyond “surface political polish” and delve into what each of these people learned through trial and error.  The leaders did not use their race or gender as a crutch; instead they honed in on critical skills that helped them to become strong leaders.

Reading the book inspired me to revisit the essential mindsets article I wrote a few months ago for my blog, and I want to share with you what I have discovered to be common mindset themes within my circle of experience and resources for professional women in advanced careers.

Read on to find out if you can identify with any of these.

7 Essential Mindsets

  • I am a life-long student of business

No matter what industry you are in, or what degree you bear, in order to be successfully branded in the corporate arena and beyond, you must have solid business skills.  To understand economic indicators, business strategy, and basic survival techniques be consciously invested in learning more about the business side of what you do.

  • Authentic marketing is everything

I often hear that phrase used by one of my favorite “unconventional” marketers, Andrew Lock of the website, Help My Business Sucks, when he says “Everything is marketing & marketing is everything”.  Since I first heard Andrew use this phrase, I knew that it was true.  Just look at the number of ads and visual promotions you are exposed to every day.   The key is to ensure that you market only what you know you can deliver – thus, authenticity is a must in marketing your career brand.

  • I establish relationships with key influencers and resources that are mutually beneficial

In order to achieve higher levels of career success, it is important to establish and maintain solid relationships with key influencers and resources in a way that both parties understand the advantage. When you surround yourself with people who are not like-minded individuals and non-supporters, it can significantly decrease your chances of  raising your “game” to be able to compete with others for the top positions.

  • I choose where I invest time, energy, and money; therefore, I choose my results

Too many times I’ve heard professionals blames someone else for their lack of promotion, or even lack of motivation.  However, our investment of time, energy, and money is always a choice.  Learn who wields power in your organization and establish yourself as a go-to expert for them, someone who can get them and the company the results they are looking for.  Prioritize your day to get the most critical things accomplished in an efficient amount of time and you will be seen as a solution-driver.

  • I am comfortable with competition

Understand that no matter what level you have achieved, there is always someone else right at your heels.  As a leader, and particularly as a woman of color, it’s important to know that you will face adversity and you will always be challenged to be more excellent with every task you take on. As long as you know this, and you learn to expect competition, you will be mentally prepared to watch for opportunities to excel above the norm.

  • The outcome matters

You can do tasks all day long, but unless you drive results no activities really matter. Consider what your daily activities are, which of them add the most value to your company’s bottom-line, and what tasks need to be eliminated.  Decide on the outcome you want and order your day to get there.

  • Change is a vehicle for my growth

It is the one thing that is constant and everyone knows it’s coming – change.  When you can look change in the eye and say, “I see you.  What lessons do you have for me today?”, you open your mind to opportunities instead of setbacks – jewels instead of blocks.  Learn to notice the signs of change coming and be prepared with your mental “emergency kit” so that you can swerve to a different path at a moment’s notice. Always keep your resume current and build on your personal brand daily.  Don’t wait until it’s too late to design a consistent, powerful career brand that will carry you to the next position or opportunity.

About the Author: Tanya Smith of Be Promotable shows ambitious working professionals how to get the promotion of their dreams. To get instant access to her free special report on surefire steps to getting the ideal job promotion stop by and visit http://www.bepromotable.com.

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What the B#$@! word can do for your career

Saturday, June 26th, 2010

I was online this evening checking my social media networks. Usually, I’ll take some time to review profiles of people who have “friended” me online for one of several reasons: 1) I specialize in career branding so I like to review profiles with my “employer” hat on; 2) I like to know who I might be associating with; and 3) sometimes it’s just pure fun.

In my review, I ran across a young lady in high school who apparently is a connection of a current friend of mine.  In the body of her profile, she made it very clear what she liked and didn’t like.  One of her dislikes is “b—s that start stuff”.

You already know where I’m heading with this.

There are too many reasons for me to go into in one post as to why putting “I hate b—-s that start stuff”, among other quips, is not a good idea.  I’ll just share three for sake of time:

  1. Just like “what happens in Vegas, stays in Vegas”, what you share online will stay on online…for a looooong time.  Once you’ve created a brand for yourself online, it can be very difficult and time consuming to enhance your reputation when it’s time to grow up.
  2. You never know who might be your next employer.  I’ve shared in a recent teleseminar the stats on how many hiring managers with large companies are now researching prospective hires online – almost 80% .  What happens when I do my homework as an HR professional or hiring manager? This person would not be in my top candidate pool simply because she has shown her lack of professionalism and presented herself already as a potential “team member issue”.
  3. It doesn’t endear you to people who “have some sense”, as my grandma says, or potential connections that might be able to help you.  If the intent was for me to connect, obviously the person did not take time to review my profile to know what I do.  I am not inclined to connect with this person to risk my own reputation as her writings would feed into my own communication stream.

Now, I don’t always catch these – especially on twitter or other high volume streams.  But in this case, the young lady and I won’t have the chance to meet until and unless she cleans up her act.  Imagine what decision her first prosepctive employer will make?

Maybe in about 10 years she’ll need a career branding strategist to help her with online reputation clean-up…we can reconnect then.

About the Author: Tanya Smith of Be Promotable shows ambitious working professionals how to get the promotion of their dreams. To get instant access to her free special report on surefire steps to getting the ideal job promotion stop by and visit http://www.bepromotable.com.

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Who is In Your Circle of Influence?

Wednesday, May 26th, 2010

Think about who you allow into your personal space.  One of my favorite mentors once said, your change is only as good as the books you’re reading and the people you hang around.  Is it time to upgrade your network?

This past weekend, I attended a conference with some extremely dynamic people.  The speakers included high-powered coaches, teachers, and trainers like Brian Tracy, Christian Mickelsen, Milana Leshinsky, Mari Smith, Jamie Smart, Dan Millman – phew, I could just keep going on and on.

But just as awesome were the people I sat next to.  The audience was about 60 attendees and we all were open and willing to learn.  Some from across the ocean, some from South America – people from every walk of life and background.

There were so many messages coming that I was able to fill an entire notebook with fantastic ideas that I know I can implement into my business and with my clients.

Out of all the messages I heard most loud and clear though, the one I’d like you to hear was that – GREAT PEOPLE MAKE YOU WANT TO DO BETTER & BE BETTER.  All around me I saw people wanting to impact others through service, by empowering themselves to think bigger.  When I came back home early this week, I realized just how much I would miss that experience.  Then I remembered – I can always go back or recreate the experience wherever I am.

If you’d like to read about some of the messages I heard and see great pics, check out http://facebook.com/workcoach.  I’ve posted quite a few notes and I still have lots more to share from the event.

To your career success,

Tanya

About the Author: Tanya Smith of Be Promotable helps ambitious working professionals get the promotion of their dreams. To get instant access to her free special report on how to surefire steps to get promoted stop by and visit http://www.bepromotable.com/.

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