I’ve been talking a lot about sales funnels and systems and lions, tigers, and bears…oh my… these days. But I want to keep things in perspective.
The deal is that sales funnels boost your ability to build trust with your customers. Trust is the key to having a profitable funnel, and it can be quite simple.
There are times when you, the business owner, need to make the decision to give away a product of value. Something your customers will know is a top-notch giveaway. Most often, the best sales funnel system starts out with a free product, and then begins to gain momentum with something at a low price, then on and on gradually increasing the value and the price of your offers.
Eventually, the trust and confidence between you and your prospects will reach a point where you can break out the big ticket transformation item you’ve been preparing. This is your product or program, which carries the larger ticket price, and your customers won’t even hesitate to purchase it. AND it is a result of the time you have spent building that relationship of trust and confidence.
Now that brings me to the main thing.
Allowing your customer to be in control of the business relationship, with the opportunity to sever the ties not worrying about any risk, is what will sustain their trust in you and your business. These are essential keys – it’s all about your customer, building their trust and serving their needs. Sales always come afterwards in this particular line of priorities.
Once trust is established and prospects have become customers, they’ve entered your sales funnel, then you can begin to offer your higher end products.
So in essence, the main thing is this -
Earn your prospect’s trust with valuable and quality information and you will have a company built with a positive and solid reputation.
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