Anatomy of a Personal Brand Strategy – Part II

Last week we talked about my own branding strategy and I gave you 5 concepts that are key to having a great personal  brand that you can communicate for career and personal success.

This week, we will go a little deeper and I will share with you five other areas to pay attention to while you are developing your intended personal brand message. (click here to read Part I)

Other areas I work with my clients on are more inner-focused.  The five I will share with you today can be considered “pre-work”, so you may even do well to go back and read Part I after you’ve read this post so that you see the connection between both parts.

1. Purpose:   What are you here for?  What is the mission you have been uniquely designated to fulfill?  (e.g., To empower professional women to realize personal fulfillment in their daily work.)
2. Vision:  What do you see as the ideal environment you desire to create?  (e.g., A world where corporate professionals think & operate at their maximum potential for the good of the global community.)  Note:  The photo to your left is not a real picture.  I have not yet made it to a magazine cover, but this is a vision of something I believe can and will happen when I walk fully into my purpose.
3. Values:  What ideals are most important to you?  Without these, you feel disconnected and misaligned when you are in certain environments.   For example, if you work for a company that does not value family, but it is one of your top priorities, there may be discomfort and you become disengaged because of the lack of agreement.  (e.g., competence, knowledge, time freedom, family, spirituality, balance, creative expression, problem-solving).
4. Passions:  For what do you get most excited?  When you are fully engaged in this activity, does it energize you?  How can you explore this more?  (e.g. personal productivity, acquiring & sharing knowledge, motivating others, creative expression).
5. Skills:  What skills and talents come naturally to you?  Where have you spent time learning and gaining expertise?  Are there areas that you want to further develop and what will it take to achieve the level of competence you want? (e.g., coaching, empowering, presenting, seeing the details, communicating, growing professionally, learning, visioning).

I will not tell you that this part is easy, however, with diligence and attention to these areas you will become more adept at sharing your personal brand.  Having conscious awareness of these concepts and how each applies to you will require an in-depth study of yourself.

Are you up for the challenge?

About the Author: Tanya Smith of Be Promotable helps ambitious professional women develop a powerful personal brand strategy to be positioned for the career of their dreams. To get instant access to her free special report on how to surefire steps to be promotable stop by and visit http://www.bepromotable.com.

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• Anatomy of a Personal Brand Strategy – Part I
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